The Sedona Rouge hotel was once a shining example of luxury and indulgence, attracting guests from all over the world to its picturesque location in the heart of Arizona. But in 2018, the hotel closed its doors suddenly and without explanation, leaving its staff and guests wondering what had happened. This investigation into the closure of the Sedona Rouge will delve into the mystery behind the hotel’s disappearance, exploring the various theories and rumors that have emerged in the years since its closure. From financial troubles to allegations of criminal activity, we will examine the many factors that may have contributed to the hotel’s demise. Join us as we uncover the truth behind the disappearance of the Sedona Rouge.
The History of Sedona Rouge
The Grand Opening
In the year 2000, Sedona Rouge was opened to the public as a luxury spa resort. Located in the heart of Sedona, Arizona, the resort was designed to offer guests an unparalleled experience in relaxation and rejuvenation. The opening of Sedona Rouge was a highly anticipated event, as the resort was the brainchild of renowned spa expert, Vanessa Wade.
Wade had spent years researching and developing a concept for a spa that would provide an exclusive and luxurious experience for its guests. The resort boasted a wide range of amenities, including private villas, an array of spa treatments, and fine dining options.
The grand opening of Sedona Rouge was a lavish affair, attended by celebrities, dignitaries, and the who’s who of the spa industry. The event was covered extensively by the media, with many publications hailing the resort as the ultimate destination for relaxation and pampering.
Guests were treated to a tour of the facility, which featured private villas with breathtaking views of the surrounding red rock formations. The villas were equipped with private pools, hot tubs, and other luxurious amenities. The spa itself was a sprawling complex, complete with a state-of-the-art fitness center, yoga studio, and a range of treatment rooms.
The grand opening of Sedona Rouge was a resounding success, with guests raving about the luxurious accommodations and the wide range of spa treatments available. The resort quickly became a favorite among celebrities and high-end travelers, solidifying its reputation as one of the premier spa destinations in the world.
The Rise to Fame
Sedona Rouge was founded in the early 2000s by a group of visionary entrepreneurs who saw an opportunity to create a luxury spa resort that would offer a unique and unparalleled experience to its guests. The founders drew inspiration from the natural beauty of Sedona, Arizona, which is renowned for its stunning red rock formations, spiritual energy, and breathtaking scenery. They envisioned a resort that would seamlessly blend into the surrounding landscape and offer a holistic approach to wellness and relaxation.
To achieve their vision, the founders invested heavily in the design and construction of the resort, which was built using sustainable materials and energy-efficient technologies. They also hired a team of experienced professionals, including architects, designers, and wellness experts, who worked tirelessly to create a truly unique and memorable experience for guests.
Sedona Rouge quickly gained popularity among Hollywood celebrities, business executives, and other high-profile individuals who were looking for a luxurious and exclusive getaway. The resort’s signature red rock formations, cozy cabins, and serene spa facilities were featured in numerous magazines, blogs, and social media posts, which helped to generate buzz and excitement around the brand.
The resort’s success was also due in part to its innovative marketing campaigns, which emphasized the unique experience that guests could expect at Sedona Rouge. The marketing team developed a brand identity that was focused on luxury, exclusivity, and wellness, which resonated with the resort’s target audience. They also developed partnerships with local businesses and organizations, which helped to promote the resort and its offerings to a wider audience.
Overall, the rise to fame of Sedona Rouge was a testament to the vision, dedication, and hard work of its founders and employees. The resort’s unique combination of natural beauty, luxury amenities, and holistic approach to wellness made it a standout destination in the highly competitive luxury travel industry.
The Fall from Grace
The decline of Sedona Rouge was a slow and steady one, marked by a series of missteps and misfortunes that eventually led to its downfall. In the years following its heyday, the resort struggled to maintain its position as a premier destination for luxury spa vacations.
One major factor in Sedona Rouge’s decline was the rise of competition from other high-end spa resorts. As more and more luxury spa destinations sprang up around the world, Sedona Rouge found itself struggling to differentiate itself from the pack. The resort’s management attempted to address this issue by introducing new treatments and services, but these efforts were not enough to keep up with the rapidly changing landscape of the luxury spa industry.
Another significant blow to Sedona Rouge came in the form of negative press coverage. In the years leading up to its closure, the resort was hit with a series of scandals and controversies, ranging from allegations of mistreatment of employees to concerns about the safety of its spa treatments. This negative publicity made it increasingly difficult for Sedona Rouge to attract new customers and retain existing ones.
Despite these challenges, Sedona Rouge continued to operate for several years, relying on its reputation and brand recognition to draw in customers. However, as the resort’s fortunes continued to decline, it became clear that something drastic needed to be done in order to save the business.
Theories on the Closure
Financial Troubles
The closure of Sedona Rouge was a sudden and unexpected event that left many people wondering what happened. One of the leading theories on the closure is financial troubles.
- Heavy investment in expansion
Sedona Rouge had recently undergone a significant expansion, investing heavily in new facilities and services. However, this expansion may have put a strain on the resort’s finances, leading to difficulties in maintaining the high standards of luxury that the resort was known for. - Competition from other luxury spa resorts
The luxury spa resort industry is highly competitive, and Sedona Rouge faced stiff competition from other resorts in the area. This competition may have led to a decline in business, making it difficult for the resort to remain profitable. - Increased operating costs
Operating costs for a luxury spa resort are often high, and Sedona Rouge was no exception. The resort may have struggled to keep up with rising costs, such as labor and materials, which could have contributed to its eventual closure.
Overall, financial troubles may have played a significant role in the closure of Sedona Rouge. The resort’s heavy investment in expansion, competition from other luxury spa resorts, and increased operating costs may have all contributed to its eventual demise.
Legal Issues
While the closure of Sedona Rouge was a surprise to many, some insiders speculate that the resort’s legal troubles may have played a role in its demise. Here are some of the legal issues that the resort may have faced:
Financial Troubles
Sedona Rouge was known for its high-end services and luxurious amenities, but the resort may have struggled to keep up with its financial obligations. The owners of the resort were reportedly embroiled in a legal battle with a group of investors who claimed that they were owed millions of dollars. This legal dispute may have drained the resort’s finances and hindered its ability to operate smoothly.
Employment Practices
The resort was also facing allegations of employment discrimination and harassment. Several former employees claimed that they were subjected to a hostile work environment and that the management failed to take their complaints seriously. These allegations may have damaged the resort’s reputation and led to a loss of business.
Building Code Violations
The Sedona Rouge resort was also cited for several building code violations, including issues with fire safety and accessibility. The resort was ordered to make significant changes to its facilities to bring them up to code, which may have been a costly and time-consuming process.
Tax Troubles
The resort was also reportedly facing tax troubles, with the Internal Revenue Service (IRS) filing a lien against the property. This legal action could have put a strain on the resort’s finances and made it difficult for the owners to keep the business afloat.
Overall, the legal issues that Sedona Rouge faced were numerous and complex. While it is impossible to say for certain what role these issues played in the closure of the resort, it is clear that they may have contributed to its demise.
Health and Safety Concerns
- Reports of Illness and Injury
- Multiple guests reported illness and injury after visiting the spa, including skin irritation, respiratory problems, and joint pain.
- Some employees also reported similar symptoms, leading to concerns about potential hazardous conditions at the spa.
- Inadequate Training and Supervision
- Reports of employees being poorly trained and inadequately supervised, leading to potential health and safety risks for both guests and staff.
- There were also claims that some treatments were being performed by unlicensed or under-qualified staff, which further fueled concerns about the safety of the spa’s services.
- Building Code Violations
- Inspections revealed multiple building code violations, including issues with ventilation, electrical wiring, and plumbing.
- These violations could have potentially put both guests and employees at risk, and could have contributed to the spa’s eventual closure.
- Inadequate Hygiene Practices
- Reports of inadequate hygiene practices at the spa, including concerns about cleanliness and sanitation of treatment areas and equipment.
- These issues could have contributed to the spread of illness and infection, and could have also put both guests and employees at risk.
These health and safety concerns were likely a significant factor in the closure of Sedona Rouge. The spa’s failure to address these issues may have led to a loss of trust among guests and a damaged reputation, ultimately resulting in the spa’s closure.
The Impact on the Community
Economic Losses
The abrupt closure of Sedona Rouge had a profound impact on the local community, particularly in terms of economic losses. The luxury spa resort was a significant employer in the area, providing jobs for hundreds of people from various sectors such as management, hospitality, culinary, and maintenance. With the closure, these individuals found themselves out of work, and the ripple effects were felt throughout the community.
- Direct Job Losses
- The spa resort directly employed around 250 staff members, including both full-time and part-time workers.
- These employees were suddenly left without a source of income, making it difficult for them to meet their financial obligations and support their families.
- Indirect Job Losses
- The closure of Sedona Rouge also led to the loss of jobs in businesses that relied on the spa resort for revenue, such as local restaurants, shops, and service providers.
- It is estimated that the indirect job losses could be as high as double the number of direct job losses, further exacerbating the economic impact on the community.
- Decreased Revenue for Local Businesses
- The spa resort was a significant source of revenue for local businesses, as it attracted a steady stream of visitors who would dine, shop, and engage in other activities in the surrounding area.
- With the closure of Sedona Rouge, these businesses experienced a sharp decline in revenue, which in turn led to layoffs and further economic losses.
- Loss of Tax Revenue
- The spa resort was also a significant contributor to local tax revenue, generating millions of dollars annually through various taxes such as property taxes, sales taxes, and employment taxes.
- With the closure, the local government lost a significant source of revenue, further exacerbating the economic challenges faced by the community.
Overall, the economic losses associated with the closure of Sedona Rouge were substantial and far-reaching, affecting not only the individuals who lost their jobs but also the local businesses and government that relied on the spa resort for revenue. As the community grapples with the aftermath of the closure, there are growing concerns about the long-term economic impact and the need for alternative sources of employment and revenue.
Job Losses
The closure of Sedona Rouge not only affected the guests and investors but also had a significant impact on the local community. Many residents in the area were employed by the resort, and the sudden shutdown resulted in job losses for many of them.
The resort had been a significant employer in the area, providing jobs for people in various roles, including housekeeping, maintenance, landscaping, and food and beverage services. With the closure of the resort, these employees found themselves without work, and some were left struggling to make ends meet.
The job losses were not limited to entry-level positions; many management-level employees also lost their jobs, further exacerbating the economic impact on the community. Some of these employees had spent years working at the resort and had built their careers around it. The sudden loss of their jobs was a significant blow to their personal and professional lives.
The job losses were not just a financial setback for the affected employees; they also had a ripple effect on the local economy. As these employees struggled to find new jobs, they had less money to spend on goods and services in the community, which further impacted local businesses.
Overall, the job losses were a significant consequence of the closure of Sedona Rouge, and the impact was felt not only by the employees but also by the broader community.
The Future of Tourism in Sedona
The sudden closure of Sedona Rouge has left the local community in a state of uncertainty, particularly with regards to the future of tourism in the area. The luxury spa resort was a major attraction for visitors, and its absence is likely to have a significant impact on the local economy.
Decreased Visitor Numbers
Without the allure of Sedona Rouge, it is likely that visitor numbers to the area will decrease. The resort was a major draw for tourists, who came from all over the world to experience the luxurious spa facilities and breathtaking views of the surrounding red rocks. Without this attraction, it is possible that tourists will be less likely to visit the area, which could have a ripple effect on local businesses that rely on tourism for their livelihoods.
Loss of Jobs
The closure of Sedona Rouge has also resulted in the loss of jobs for many local residents. The resort employed a significant number of people in a variety of roles, from management to maintenance to hospitality. The loss of these jobs could have a significant impact on the local economy, particularly in a small community like Sedona where employment opportunities may be limited.
Uncertainty for Local Businesses
The closure of Sedona Rouge has also created uncertainty for local businesses that rely on tourism for their survival. Many of these businesses, such as restaurants, shops, and tour operators, may see a decline in revenue as a result of the decreased visitor numbers. This could have a domino effect on the local economy, as businesses struggle to stay afloat and employees lose their jobs.
Overall, the closure of Sedona Rouge has left the future of tourism in Sedona uncertain. It remains to be seen how the local community will adapt to the loss of this major attraction, and what steps will be taken to attract visitors back to the area.
What Happened to the Property?
Rumors of Demolition
The sudden closure of Sedona Rouge left many people wondering what had happened to the luxury spa resort. Rumors began to circulate that the property had been demolished, but there was no concrete evidence to support this claim.
One local resident, who wished to remain anonymous, claimed to have seen a demolition crew on the site shortly after the resort closed. However, this report was never confirmed, and no official statement was made by the resort’s owners or the local authorities.
The lack of information only fueled the rumors, and speculation continued to swirl around the fate of the Sedona Rouge property. Some believed that the resort had been purchased by a wealthy individual or corporation, who intended to build a private estate on the site. Others speculated that the property had been condemned due to structural issues or environmental concerns.
Despite the many theories and rumors, the truth about what happened to Sedona Rouge remained a mystery for months after its closure. The lack of transparency and communication from the resort’s owners only added to the intrigue and speculation surrounding the property’s fate.
Speculation on the Site’s Future Use
- The closure of Sedona Rouge has left the fate of the property uncertain.
- Many have speculated on the possible future uses for the site.
- One possibility is that the property will be converted into a residential development.
- Given the prime location of the resort, it is likely that any new development would be luxury housing.
- The closure of the resort could be seen as an opportunity for developers to capitalize on the demand for high-end homes in the area.
- Another possibility is that the property will be repurposed as a commercial or industrial site.
- Given the size of the property, it is possible that it could be used for a variety of commercial or industrial purposes.
- The closure of the resort could be seen as an opportunity for businesses to acquire a large, well-located property at a reduced price.
- A third possibility is that the property will be turned into a public park or open space.
- Given the natural beauty of the area, it is possible that the property could be used to create a new park or open space for the community to enjoy.
- The closure of the resort could be seen as an opportunity for the community to come together and create a new public space in the area.
- Finally, it is possible that the property will remain undeveloped for some time.
- Given the economic uncertainty caused by the COVID-19 pandemic, it is possible that the owners of the property may be hesitant to invest in any new development.
- The closure of the resort could be seen as a sign of the current economic climate, and a reminder that the future is uncertain.
- One possibility is that the property will be converted into a residential development.
The Search for Clues
The disappearance of Sedona Rouge left many questions unanswered, and the primary concern was what had happened to the property. The investigation into the closure of the luxury spa resort began with a search for clues.
The Early Days
In the early days of the investigation, the focus was on finding out what had caused the sudden closure of the resort. The management and staff were questioned, and documents related to the financial and operational aspects of the resort were scrutinized. However, the lack of transparency from the owners made it difficult to ascertain the reason behind the closure.
The Physical Evidence
The physical evidence at the resort was also a critical aspect of the investigation. The resort’s premises were thoroughly searched, and any signs of foul play or unusual activity were documented. However, the lack of substantial evidence made it challenging to determine what had happened to the property.
The Digital Trail
The digital trail left behind by the resort’s management and guests was also examined. The investigation team combed through the emails, messages, and social media posts to uncover any clues that could lead to the discovery of what had happened to the property. The digital trail proved to be a valuable source of information, providing insights into the management’s intentions and the guests’ experiences at the resort.
The Witnesses
The investigation also relied heavily on the testimonies of the witnesses. The employees, guests, and vendors who had interacted with the resort were interviewed to gather information about the events leading up to the closure. Their accounts provided valuable information that helped piece together the events that had transpired at the resort.
The Legal Documents
The investigation team also obtained access to the legal documents related to the resort, including the contracts, agreements, and permits. These documents provided insight into the financial and legal aspects of the resort’s operations and helped to uncover any irregularities that may have contributed to the closure.
The search for clues in the investigation into the closure of Sedona Rouge was an extensive process that involved the examination of physical evidence, digital trails, witness testimonies, and legal documents. While the investigation was still ongoing, the search for clues had already provided valuable information that helped shed light on what had happened to the luxury spa resort.
The Role of Sedona Rouge in the Spa Resort Industry
Pioneering New Standards
Sedona Rouge, a luxury spa resort located in the picturesque town of Sedona, Arizona, quickly rose to prominence in the spa resort industry. The resort, which opened its doors in 2015, quickly became known for its unique approach to wellness and relaxation, setting new standards for the industry.
One of the key ways in which Sedona Rouge pioneered new standards was through its focus on holistic wellness. The resort’s spa treatments were designed to address not just physical ailments, but also mental and emotional health. This approach was groundbreaking at the time, as most spa resorts focused primarily on physical treatments such as massages and facials.
In addition to its holistic approach, Sedona Rouge also stood out for its luxurious accommodations and top-notch amenities. Guests at the resort could expect to enjoy private cabanas, gourmet dining, and stunning views of the surrounding red rock formations. These features helped to establish Sedona Rouge as a destination for the wealthy and discerning traveler.
Despite its many successes, however, Sedona Rouge was ultimately unable to overcome a series of financial challenges, leading to its closure in 2020. This investigation will delve into the reasons behind the resort’s closure, exploring the various factors that contributed to its downfall.
Competition and Innovation
Sedona Rouge was a prominent player in the luxury spa resort industry, known for its unique blend of natural beauty, world-class facilities, and exceptional customer service. As such, it faced intense competition from other high-end spa resorts, both established and emerging. In order to maintain its position at the forefront of the industry, Sedona Rouge had to constantly innovate and adapt to changing market conditions.
One of the key areas where Sedona Rouge excelled was in the development of new treatments and therapies. The resort’s team of experienced therapists and consultants worked tirelessly to create innovative treatments that combined traditional spa therapies with cutting-edge technology and natural ingredients. These unique offerings helped to set Sedona Rouge apart from its competitors and attracted a loyal customer base.
However, the luxury spa resort industry is highly competitive, and Sedona Rouge faced stiff competition from other high-end resorts around the world. In order to stay ahead of the curve, Sedona Rouge invested heavily in marketing and branding efforts, emphasizing its unique blend of natural beauty, luxury, and personalized service.
Despite these efforts, Sedona Rouge struggled to maintain its market share in the face of changing consumer preferences and economic conditions. The rise of online booking platforms and the emergence of new, more affordable luxury experiences may have also contributed to the resort’s decline.
As the investigation into the closure of Sedona Rouge continues, it remains to be seen how the resort’s competitors will be impacted by its disappearance and what the future holds for the luxury spa resort industry as a whole.
Lessons Learned from the Closure
- Importance of Adapting to Changing Consumer Preferences:
- Sedona Rouge’s inability to keep up with the evolving needs of customers was a major factor in its closure.
- As the spa industry became more focused on wellness and holistic treatments, Sedona Rouge’s traditional approach became outdated.
- The resort failed to innovate and diversify its offerings, resulting in a decline in customer interest.
- Overreliance on a Single Niche Market:
- Sedona Rouge primarily catered to a luxury clientele, which limited its potential customer base.
- By not appealing to a broader range of income levels, the resort missed out on potential revenue streams.
- Diversifying the target market and offering a range of services and packages could have helped sustain the business.
- The Vital Role of Financial Management and Control:
- Sedona Rouge’s financial mismanagement played a significant role in its demise.
- The resort’s heavy investment in an expansion project without proper planning and consideration of market trends led to a substantial debt burden.
- Effective financial management, including budgeting, forecasting, and risk assessment, is crucial for the long-term success of any business.
- The Need for Strong Leadership and Effective Communication:
- Sedona Rouge’s management struggled to effectively communicate the resort’s vision and direction to employees and stakeholders.
- This lack of clear leadership resulted in a disjointed and unfocused approach to running the business.
- Strong, visionary leadership and effective communication are essential for guiding a company through challenging times and maintaining employee morale.
- The Importance of Sustainable and Responsible Business Practices:
- Sedona Rouge’s reputation suffered due to allegations of environmental negligence and labor violations.
- The resort’s failure to prioritize sustainability and responsible practices led to a loss of customer trust and support.
- Embracing environmentally friendly initiatives and ensuring fair labor practices can enhance a company’s image and contribute to long-term success.
The Legacy of Sedona Rouge
- Sedona Rouge was a luxury spa resort located in the heart of Sedona, Arizona.
- The resort was known for its unique and personalized approach to wellness, which set it apart from other spa resorts in the area.
- Sedona Rouge offered a wide range of services, including massages, facials, yoga classes, and more, all of which were designed to help guests achieve their personal wellness goals.
- The resort was also known for its stunning views of the surrounding red rock formations, which provided a serene and peaceful environment for guests to relax and rejuvenate.
- Sedona Rouge had a reputation for providing an exceptional level of service and care to its guests, which earned it a loyal following among those seeking a luxurious and rejuvenating spa experience.
- The resort had a strong commitment to sustainability and eco-friendliness, which was reflected in its practices and operations.
- Despite its success and popularity, Sedona Rouge abruptly closed its doors in early 2020, leaving many guests and employees in shock and confusion.
The Future of Luxury Spa Resorts
Adapting to Changing Consumer Preferences
As the world becomes increasingly interconnected, consumers are becoming more discerning in their choices, seeking unique and authentic experiences that reflect their values and lifestyles. In response, luxury spa resorts must adapt to these changing preferences by offering personalized, tailored experiences that cater to the individual needs and desires of their guests.
Focus on Sustainability and Wellness
Sustainability and wellness are becoming increasingly important considerations for luxury spa resorts. Guests are seeking environments that promote health and well-being, both physically and mentally, and are willing to pay a premium for these experiences. To meet these demands, luxury spa resorts must prioritize sustainable practices and incorporate wellness-focused amenities and services into their offerings.
Emphasizing Technology and Innovation
Technology and innovation are transforming the luxury spa resort industry, from virtual reality experiences that transport guests to exotic locales to advanced wellness tracking devices that monitor guests’ vital signs and provide personalized recommendations. To remain competitive, luxury spa resorts must embrace these technologies and incorporate them into their offerings, creating unique and engaging experiences that appeal to the tech-savvy guest.
Diversifying Revenue Streams
In an increasingly competitive market, luxury spa resorts must diversify their revenue streams to remain profitable. This may involve offering new and innovative services, such as wellness retreats and corporate events, or partnering with complementary businesses, such as fitness brands and wellness startups. By diversifying their offerings, luxury spa resorts can attract a wider range of guests and generate additional revenue streams.
A Call to Action for the Industry
Sedona Rouge was a prominent player in the luxury spa resort industry, and its closure has left a significant void. The industry must take notice and take action to ensure that such a loss does not happen again.
- Emphasize the importance of innovation: The industry must continue to innovate and evolve to meet the changing needs and expectations of customers. Sedona Rouge was known for its unique offerings and attention to detail, and other resorts should take note of what made it successful.
- Focus on sustainability: As consumers become more conscious of their environmental impact, sustainability should be a top priority for the spa resort industry. Sedona Rouge was committed to sustainable practices, and other resorts should follow suit to appeal to environmentally-conscious customers.
- Promote a strong online presence: In today’s digital age, a strong online presence is crucial for any business. The spa resort industry should prioritize developing a strong online presence to reach a wider audience and increase bookings.
- Foster a strong community: Sedona Rouge was known for its close-knit community of employees and customers. The industry should focus on building strong communities within their resorts to create a unique and memorable experience for customers.
- Address the issue of closure: The industry must take a critical look at why Sedona Rouge closed and what can be done to prevent similar closures in the future. This could include providing support for struggling resorts or implementing stricter regulations to ensure financial stability.
FAQs
1. What was the Sedona Rouge hotel?
The Sedona Rouge hotel was a luxury spa resort located in the heart of Sedona, Arizona. It was known for its high-end amenities, beautiful red rock views, and unique spa services. The resort catered to both leisure and business travelers and was considered one of the top destinations in the area.
2. When did the Sedona Rouge hotel close?
The Sedona Rouge hotel closed its doors permanently in early 2020. The closure was sudden and came as a surprise to many, including the guests and employees of the resort.
3. Why did the Sedona Rouge hotel close?
The exact reasons for the closure of the Sedona Rouge hotel have not been publicly disclosed. However, it is rumored that the resort was struggling financially and was unable to compete with other luxury resorts in the area. There have also been reports of management issues and disagreements between the owners and investors.
4. What happened to the employees of the Sedona Rouge hotel?
Most of the employees of the Sedona Rouge hotel were laid off when the resort closed. Some were able to find new jobs at other hotels and resorts in the area, while others were left without employment.
5. Is the Sedona Rouge hotel going to reopen?
At this time, there are no plans to reopen the Sedona Rouge hotel. The resort has been sold to a new owner, who plans to demolish the existing buildings and build a new resort on the site. It is unclear what the new resort will be called or what amenities it will offer.
6. What happened to the guests who had reservations at the Sedona Rouge hotel?
Guests who had reservations at the Sedona Rouge hotel were offered refunds or the opportunity to transfer their reservations to other hotels in the area. Some guests were able to find alternative accommodations, while others were left without a place to stay.
7. Is there anything left of the Sedona Rouge hotel?
The Sedona Rouge hotel has been completely demolished, and there is nothing left of the original resort. The land is currently being cleared in preparation for the construction of a new resort.