Fri. May 24th, 2024

Who wouldn’t love a cozy, intimate bed and breakfast stay? But who exactly would choose to stay at one? From romantic couples to solo travelers, families to friends, a bed and breakfast can cater to a wide range of guests. But who is the ideal guest for this type of accommodation? In this guide, we’ll explore the characteristics of the perfect bed and breakfast guest, from their love of traditional charm to their appreciation for a personal touch. So whether you’re a seasoned bed and breakfast-goer or a first-time visitor, read on to discover the key traits of the ideal guest.

Who are Bed and Breakfast Guests?


When it comes to the demographics of bed and breakfast guests, there is a wide range of individuals who choose to stay at these types of accommodations. Generally, bed and breakfast guests tend to fall within a certain age range, income level, occupation, and marital status.

  • Age range: The average age range of bed and breakfast guests tends to be between 30 and 60 years old. However, this can vary depending on the location and type of bed and breakfast. Some may cater to a younger crowd, while others may attract an older demographic.
  • Income level: Bed and breakfast guests typically have a higher income level compared to other types of accommodations. This is because the cost of staying at a bed and breakfast is often more expensive than other options, such as hotels or vacation rentals.
  • Occupation: The occupations of bed and breakfast guests can vary widely, ranging from professionals such as lawyers and doctors to artists and writers. Many bed and breakfast guests are seeking a peaceful and inspiring environment to work on their craft or simply to relax and recharge.
  • Marital status: Bed and breakfast guests can be married or single, and may be traveling alone or with a partner. Many couples choose to stay at bed and breakfasts for a romantic getaway or to celebrate a special occasion. Others may choose to stay at a bed and breakfast as a solo traveler, seeking a cozy and welcoming environment to explore a new destination.


Bed and breakfast guests can be characterized by their psychographic traits, which are based on their interests, hobbies, travel preferences, and personality traits. These traits provide insight into the motivations and desires of potential guests, and can help bed and breakfast owners better understand their target market.

  • Interests: Bed and breakfast guests often have a wide range of interests, such as art, history, nature, and cuisine. They may be interested in visiting local attractions, such as museums, galleries, and landmarks, or exploring the natural beauty of the surrounding area. Some guests may also be interested in learning about the local culture and customs, and may seek out experiences that allow them to immerse themselves in the local way of life.
  • Hobbies: Many bed and breakfast guests have hobbies that they enjoy while on vacation, such as hiking, biking, golfing, or fishing. Some guests may also be interested in more leisurely activities, such as reading, painting, or playing games. Bed and breakfast owners can cater to these interests by offering special packages or experiences that appeal to specific hobbies or interests.
  • Travel preferences: Bed and breakfast guests often prefer a more personalized and authentic travel experience, and may be willing to pay a premium for a more unique and memorable vacation. They may be interested in staying in smaller, independently-owned accommodations, and may prefer to support local businesses and communities. Some guests may also be interested in sustainable tourism, and may seek out accommodations that are environmentally friendly and socially responsible.
  • Personality traits: Bed and breakfast guests may have a variety of personality traits, such as being outgoing, adventurous, or cultured. They may be interested in meeting new people and making connections, or may prefer a more solitary and introspective experience. Some guests may also be more demanding or particular about their accommodations and experiences, while others may be more laid-back and easy-going.

By understanding the psychographic traits of their ideal guests, bed and breakfast owners can tailor their offerings and experiences to better meet the needs and desires of their target market. This can help attract more loyal and satisfied guests, and can ultimately lead to a more successful and profitable business.

Why Choose a Bed and Breakfast?

Key takeaway: Bed and breakfast guests tend to be older, affluent, and interested in unique and personalized experiences. To attract the ideal guest, bed and breakfast owners should focus on providing personalized service, home-cooked meals, and a cozy atmosphere. Marketing strategies such as online presence, social media, and local partnerships can also help attract the ideal guest. Additionally, providing a high level of cleanliness and comfort, incorporating local touches, and offering home-cooked meals can enhance the guest experience. Bed and breakfast etiquette for guests includes respecting the host’s time and space, being a considerate guest, participating in conversations, offering assistance, and leaving a review.

Reasons for staying at a B&B

  • Personalized service
    • A B&B offers personalized service that is tailored to each guest’s individual needs and preferences.
    • The hosts are often hands-on and involved in the day-to-day operations, allowing them to provide a more personalized experience for guests.
    • Guests can expect a higher level of attention to detail and customization than they might find at a larger hotel or chain.
  • Home-cooked meals
    • One of the standout features of a B&B is the home-cooked meals that are typically included in the room rate.
    • Guests can enjoy a hot breakfast each morning, as well as other meals and snacks throughout the day, made with fresh ingredients and prepared to order.
    • For travelers who enjoy trying new foods and experiencing local cuisine, a B&B can be an ideal choice.
  • Cozy atmosphere
    • B&Bs are often known for their cozy and welcoming atmosphere, which can provide a sense of comfort and relaxation for guests.
    • The small size of B&Bs allows for a more intimate and personal experience, with guests often interacting with the hosts and other guests during their stay.
    • The decor and furnishings of a B&B are often chosen to create a warm and inviting environment, making it easy for guests to feel at home.
  • Unique accommodations
    • B&Bs offer unique and often historic accommodations that can provide a sense of character and charm for guests.
    • Many B&Bs are located in historic buildings or have unique architectural features that set them apart from traditional hotels.
    • Guests can also find a range of room types and amenities, from traditional guest rooms to larger suites or cottages with private entrances.

Advantages over traditional hotels


One of the primary advantages of staying at a bed and breakfast over a traditional hotel is the affordability. Bed and breakfasts typically offer lower rates than hotels, especially during off-peak seasons. This makes them an attractive option for budget-conscious travelers who still want a comfortable and memorable experience.


Another advantage of bed and breakfasts is their locality. Many bed and breakfasts are located in historic or picturesque areas, providing guests with a unique and authentic experience of the local area. This is particularly appealing to travelers who want to immerse themselves in the culture and history of the place they are visiting.


Bed and breakfasts often prioritize sustainability, using eco-friendly practices and sourcing local produce. This makes them an attractive option for travelers who are environmentally conscious and want to reduce their carbon footprint.

Historical and cultural experiences

Staying at a bed and breakfast can also provide guests with a unique opportunity to experience history and culture firsthand. Many bed and breakfasts are located in historic buildings or districts, providing guests with a glimpse into the past. Additionally, the owners of bed and breakfasts often have a wealth of knowledge about the local area, providing guests with an authentic and enriching experience.

Types of Bed and Breakfast Guests

By Occasion

When considering the ideal guest for a bed and breakfast, it is important to take into account the type of occasion that brings them there. While some guests may be looking for a romantic getaway, others may be traveling for business or with their family. Understanding the different types of guests who stay at bed and breakfasts can help innkeepers better cater to their needs and create a more memorable experience.

Romantic Getaways

For couples looking to escape the hustle and bustle of everyday life, a romantic getaway at a bed and breakfast can be the perfect solution. These guests typically seek a quiet, intimate setting where they can relax and enjoy each other’s company. To cater to this type of guest, innkeepers should focus on creating a cozy, comfortable atmosphere, offering amenities such as in-room jetted tubs or fireplaces, and providing special touches like chocolates or champagne upon arrival.

Family Vacations

Families with children are another common type of guest at bed and breakfasts. These guests often prioritize convenience and comfort, as well as activities and amenities that cater to children. To appeal to this type of guest, innkeepers should consider offering additional amenities such as cribs or high chairs, as well as providing information on local family-friendly activities and attractions.

Solo Travelers

Solo travelers may be looking for a comfortable, welcoming place to stay while exploring a new area. These guests may prioritize amenities such as Wi-Fi and parking, as well as a sense of safety and security. To cater to this type of guest, innkeepers should focus on creating a warm, inviting atmosphere and offering additional services such as airport transportation or recommendations for local activities.

Business Trips

Business travelers may be looking for a comfortable, convenient place to stay while working in a new area. These guests typically prioritize amenities such as a desk and reliable Wi-Fi, as well as a sense of professionalism and discretion. To appeal to this type of guest, innkeepers should focus on providing a quiet, professional environment, as well as offering additional services such as fax and printing capabilities or meeting space.

By Interest

When it comes to bed and breakfast guests, their interests can play a significant role in determining the type of experience they are looking for. Here are some examples of the different types of guests based on their interests:

Outdoor enthusiasts

Outdoor enthusiasts are guests who are passionate about activities such as hiking, biking, or water sports. They may be looking for a bed and breakfast that is located near a popular trail or waterway, and offers amenities such as gear storage and recommendations for local outfitters.


Foodies are guests who prioritize their culinary experiences when traveling. They may be looking for a bed and breakfast that offers locally-sourced ingredients, farm-to-table dining, or cooking classes.

Antiques collectors

Antiques collectors are guests who are interested in antique shops, galleries, and auctions. They may be looking for a bed and breakfast that is located near antique shops or galleries, and offers recommendations for nearby auctions or antique fairs.

History buffs

History buffs are guests who are interested in the history and culture of their destination. They may be looking for a bed and breakfast that is located near historical sites or landmarks, and offers recommendations for nearby museums or cultural attractions.

By understanding the interests of their guests, bed and breakfast owners can tailor their offerings to provide a more personalized and memorable experience.

How to Attract the Ideal Bed and Breakfast Guest

Marketing strategies

Effective marketing strategies are essential for attracting the ideal bed and breakfast guest. By reaching out to potential guests and showcasing the unique qualities of your establishment, you can create a strong brand image and build a loyal customer base. Here are some key marketing strategies to consider:

Online presence

In today’s digital age, having a strong online presence is crucial for any business. This includes having a professional website that showcases your bed and breakfast, as well as active social media accounts to engage with potential guests. Consider using platforms like Instagram and Pinterest to share pictures of your rooms, amenities, and local attractions. Additionally, make sure to include all relevant information, such as contact details, room rates, and availability.

Social media

Social media platforms are a great way to connect with potential guests and build a community around your bed and breakfast. Use social media to share updates, special offers, and events, and engage with followers by responding to comments and messages. You can also use social media to showcase your unique personality and style, which can help differentiate your establishment from competitors.

Local partnerships

Building partnerships with local businesses and organizations can help increase visibility and attract new guests. Consider collaborating with local restaurants, tour operators, and event planners to offer special packages or discounts to their customers. You can also partner with local attractions, such as museums or historic sites, to offer exclusive tours or experiences for your guests.

Word-of-mouth referrals

Word-of-mouth referrals are one of the most effective ways to attract new guests. Encourage satisfied guests to leave reviews on websites like TripAdvisor or Yelp, and share positive feedback on social media. You can also offer incentives for guests who refer their friends and family, such as discounts or complimentary upgrades. Additionally, consider partnering with local travel agents and tour operators to offer exclusive packages and recommend your bed and breakfast to their clients.

Guest experience

  • Cleanliness and comfort
  • Local touches

Personalized Service

When it comes to creating a memorable guest experience, personalized service is key. Guests who stay at bed and breakfasts expect a more personalized touch than what they might find at a large hotel chain. To attract the ideal guest, consider the following:

  • Train your staff to be attentive and responsive to guests’ needs and preferences.
  • Offer special touches like in-room massages, private dining experiences, or personalized recommendations for local activities.
  • Encourage guests to share their interests and preferences with your staff so that you can tailor their stay to their specific needs.

Cleanliness and Comfort

In addition to personalized service, guests at bed and breakfasts expect a high level of cleanliness and comfort. This includes not only the rooms but also the common areas and public spaces. Consider the following:

  • Hire a professional cleaning service to ensure that all areas of the bed and breakfast are spotless and well-maintained.
  • Provide comfortable bedding, linens, and towels that are regularly laundered and replaced as needed.
  • Ensure that all rooms are equipped with comfortable furniture, lighting, and climate control systems that guests can adjust to their liking.

Local Touches

Guests who stay at bed and breakfasts often appreciate the opportunity to experience the local culture and cuisine. By incorporating local touches into your guest experience, you can help guests feel more connected to the community and create a memorable stay. Consider the following:

  • Feature locally-sourced ingredients in your home-cooked meals and snacks.
  • Offer recommendations for local activities, attractions, and events that guests may be interested in.
  • Display local artwork, crafts, or other cultural artifacts throughout the bed and breakfast to create a unique and authentic atmosphere.

Home-Cooked Meals

Finally, guests at bed and breakfasts often appreciate the opportunity to enjoy home-cooked meals as part of their stay. By offering a variety of delicious and nutritious options, you can help guests feel more satisfied and satisfied with their stay. Consider the following:

  • Hire a professional chef or culinary team to create delicious meals using fresh, locally-sourced ingredients.
  • Offer a variety of options for breakfast, lunch, and dinner, including vegetarian and gluten-free options.
  • Provide a selection of beverages, including coffee, tea, juice, and freshly squeezed fruit drinks, to help guests start their day off right.

Bed and Breakfast Etiquette for Guests

Respecting the host’s time and space

When staying at a bed and breakfast, it is important to be mindful of the host’s time and space. This includes adhering to specific arrival and departure times, observing quiet hours, and taking privacy considerations into account.

  • Arrival and departure times: Guests should make every effort to arrive and depart at the times specified by the host. This helps to ensure that the host is able to prepare the room and make any necessary arrangements. It is also important to keep in mind that the host may have other guests arriving or departing at around the same time, so it is best to avoid overlapping.
  • Quiet hours: Bed and breakfasts are often located in residential areas, and it is important to respect the neighbors’ right to a quiet environment. Most hosts will have quiet hours in place, which guests should adhere to. This means avoiding loud noise or disruptions during certain hours of the day or night.
  • Privacy considerations: It is important to remember that the bed and breakfast is the host’s home, and they may have personal space that they would like to keep private. Guests should be respectful of the host’s privacy and avoid entering their personal spaces without permission. Additionally, guests should be mindful of their own personal space and respect the privacy of other guests staying at the bed and breakfast.

Tips for enjoying a B&B stay

  • Being a considerate guest
  • Participating in conversations
  • Offering assistance
  • Leaving a review

Being a Considerate Guest

As a guest at a bed and breakfast, it is important to be considerate of your hosts and other guests. Here are some tips to ensure that you are a considerate guest:

  • Respect the rules: Every bed and breakfast has its own set of rules, such as check-in and check-out times, quiet hours, and smoking policies. Be sure to read and follow these rules to avoid any misunderstandings.
  • Be mindful of noise levels: Remember that you are sharing a space with other guests, so try to keep noise levels to a minimum, especially during quiet hours. This includes avoiding loud conversations, playing music or television at a low volume, and refraining from slamming doors or walking heavily.
  • Respect other guests’ property: Be sure to respect other guests’ property and avoid touching or using their belongings without permission. If you notice something that needs to be fixed or replaced, let your hosts know so they can take care of it.

Participating in Conversations

One of the joys of staying at a bed and breakfast is the opportunity to meet new people and engage in conversation with your hosts and other guests. Here are some tips for participating in conversations:

  • Be an active listener: When someone is speaking to you, give them your full attention. Listen carefully to what they are saying, ask questions, and show interest in their thoughts and experiences.
  • Be respectful of others’ opinions: Everyone has different opinions and beliefs, and it is important to respect these differences. Avoid arguing or debating, and instead, try to understand where others are coming from.
  • Share your own experiences: If someone asks you about your own experiences or opinions, feel free to share. However, be mindful of the fact that not everyone may want to hear about your personal life, so it is important to read social cues and respect others’ boundaries.

Offering Assistance

If you see an opportunity to help out, offer your assistance to your hosts or other guests. Here are some ways you can offer assistance:

  • Pitch in with chores: If your hosts are busy with guests or other tasks, offer to help with chores such as cleaning up after meals, folding laundry, or watering plants.
  • Provide recommendations: If you have been out and about exploring the area, offer to share your recommendations with other guests. This can include restaurants, attractions, or activities.
  • Share your skills: If you have a particular skill or expertise, offer to share it with others. For example, if you are a yoga instructor, offer to lead a yoga class for guests.

Leaving a Review

After your stay, consider leaving a review for the bed and breakfast. This can help future guests make informed decisions about where to stay and can also provide valuable feedback for the hosts. Here are some tips for leaving a review:

  • Be honest: Be honest in your review, both about the positive aspects of your stay and any areas where improvements could be made.
  • Provide specific feedback: Provide specific feedback about your experience, such as the cleanliness of the property, the quality of the food, or the friendliness of the hosts.
  • Offer constructive criticism: If there were any issues during your stay, offer constructive criticism that can help the hosts improve their business. Avoid being negative or overly critical, and focus on offering solutions rather than simply pointing out problems.


1. Who would stay at a bed and breakfast?

A bed and breakfast is typically a small, family-run establishment that offers overnight accommodations and a complimentary breakfast. Guests who stay at a bed and breakfast are often looking for a more personalized and intimate experience than what they might find at a larger hotel or resort.

2. What types of people stay at bed and breakfasts?

Bed and breakfasts can attract a wide range of guests, including couples, families, and solo travelers. Many people choose to stay at a bed and breakfast for their honeymoon or anniversary, while others may be looking for a cozy and quiet place to stay on a business trip.

3. What amenities can guests expect at a bed and breakfast?

Amenities at a bed and breakfast can vary, but many offer comfortable guest rooms with private bathrooms, as well as a complimentary breakfast served in the morning. Some bed and breakfasts may also offer additional amenities such as Wi-Fi, parking, and a common area for guests to relax and socialize.

4. Are bed and breakfasts a good option for families?

Yes, many bed and breakfasts are family-friendly and can be a great option for families traveling with children. Some bed and breakfasts may have separate guest rooms or cottages that can accommodate larger families, and many offer special amenities and activities for children.

5. How do I choose the right bed and breakfast for me?

When choosing a bed and breakfast, consider your own preferences and needs. Do you want a location in a specific neighborhood or city? Do you have any specific amenities that you require? Do you prefer a larger or smaller establishment? Considering these factors can help you find the right bed and breakfast for your needs.

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